"For Christmas, his wife had bought him the title Lord of Bedlington. And he wanted to do something, well, lordly... Americans invested in English soccer teams, but they opened their wallets for big clubs in the Premier League: Manchester United, Liverpool, Arsenal, Aston Villa. Who would possibly be interested in the Bedlington Terriers? This was about as far below the Premier League as one could get. Bedlington was a ninth-tier team from the northeast of England, near the Scottish border. Its players were semiprofessional. Matches drew 60 to 100 fans. The team’s video department consisted of a guy who stood behind the goal and captured highlights on his iPhone... But Mr. Rich was serious. He was a frozen-food mogul from Buffalo, the chairman of Rich Products Corporation, ranked 488th on the Forbes list of the world’s richest people, with an estimated wealth of $2 billion..."
Great story.
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